Chrysler (Company)

From MoparWiki
(Redirected from Chrysler LLC)
Jump to: navigation, search




Discussion.png
If you have information, corrections or reference links that could improve this Wiki, but are uncomfortable with editing in the markup language - you can click the Discussion Tab above and freehand type your information. An editor usually checks the discussion prior to editing the Wiki.




This Wiki is Under Construction, and can use your help!


Please take a moment to add any information you might have on this topic. It is through this type of Member collaboration that the MoparWiki will grow into being the Ultimate Mopar Infobase. The links contained in the Understanding Wikis box in the sidebar can help you get started.


Background

Founding

Lee Iacaccoa Saves Chrysler

"Merger of Equals" with Daimler-Benz

In January 1998, Chrysler was sold to Daimler-Benz to form DaimlerChrysler, and this sale was billed as a merger of equals by both the then Chrysler CEO Bob Eaton and Daimler Benz CEO Jürgen Schrempp. This new company claimed they expected to save $1 billion in the first year of the "merger" and $1.5 billion in the second year on the cost of parts alone. However, Mercedes engineering and design operations refused to share their "expertise" with the Americans of Chrysler and the one joint venture the merger actually created, the Crossfire sold less than 50,000 cars in three years of production. Once Eaton retired, Schrempp admitted the merger of equals was a lie. DaimlerChrysler then gave Dieter Zetsche the CEO position of DaimlerChrysler, who then proceeded to discuss the problems the company was then facing with former Chrysler CEO Lee Iacocca and briefly halted Chrysler's downward spin.

Sale to Cerebus

2009 Bankruptcy and Sale to Fiat

References

Where Have All the Leaders Gone? by Lee Iacocca, pages 151 to 164

External Links


Random Page | Longest Wikis | Oldest Wikis | Newest Images | Newest Wikis | List of Categories | List of Every Freakin Wiki



Register to Edit
It takes less than 5 minutes to request registration for editing, and we try to approve within 24 hours. Click the Register Link in the Top Bar.
MoparWiki Help
While editing Wikis may at first glance appear a little overwhelming, it really isn't. You will find this site's HELP (link found in the sidebar) to be very strong and easy to understand. The best way to start is with small edits and working on your user page -- and you will become a Pro in no time.